MediaCity.

MediaCity is the UK’s largest media and technology hub outside London. Over its first ten years it had established itself as a national hub for media, technology and innovation. But its brand had not kept pace with its ambition. The identity was too narrowly associated with broadcasting and did not fully capture the wider life of the place: the businesses, residents, cultural offer and public realm that had emerged. The challenge was to evolve the brand so that it spoke to multiple audiences, from international tenants to local communities, while positioning MediaCity as a dynamic, people-centred destination.

Working alongside Hemingway Design, we carried out a full brand evolution process. We clarified MediaCity’s positioning, focusing on its role as more than a workplace: a place where work, culture and living coexist. Central to the new identity was the creation of a bespoke typeface, giving MediaCity a distinctive voice that could flex from corporate communications to public-facing campaigns. This was supported by a design system that highlighted the creativity and innovation at the heart of the destination.

The evolved brand presents MediaCity as an open and energetic environment. The bespoke typeface provides a recognisable signature across all touchpoints, from signage to digital platforms, while the wider visual system is contemporary and adaptable. The result is an identity that feels coherent and confident, yet flexible enough to represent both the business community and the wider public who use the place.

The new brand has repositioned MediaCity as a destination rather than simply an office location. The bespoke typeface and identity system have created consistency and recognition across touchpoints, strengthening MediaCity’s reputation and supporting its strategy for continued expansion and investment. Businesses, residents and visitors see themselves reflected in the story, while partners and stakeholders recognise the clarity and confidence of the refreshed brand.