Five Wealth.

Five Wealth was founded in Manchester in 2016 with a clear ambition: to become the North’s leading wealth management business. We worked with the founding team to create the original brand, establishing a confident and distinctive identity for a new firm entering a traditional and highly competitive market.

As the business grew, the brand needed to evolve with it. Five Wealth had become an established wealth manager with a growing team, external investment and more than £1.2 billion under management. The challenge was to reflect that scale and confidence without losing the personal approach and close client relationships that had driven its success.

Our strategy shifted the emphasis away from finance and towards people. The positioning, “We’re with you”, expresses Five Wealth’s role as a long-term partner, supporting business owners, professionals and their families through changing ambitions, decisions and stages of life.

We refreshed the identity with a clearer and more assured visual system, supported by a relatable tone of voice and relaxed portraiture by Elle Brotherhood. Photography rooted the business in Manchester, while a flexible graphic language helped make complex financial information more accessible and engaging across print, digital and campaign communications.

The result is a brand that combines the authority expected of a leading wealth management firm with the warmth and individuality of Five Wealth’s service. Since creating the original identity, we have continued to work alongside the team as a long-term creative partner, evolving the brand, website and communications as the business has grown from a new independent firm into one managing more than £1.2 billion for its clients.