LinkedIn.
NQ Collection – Umbro
With roots in Manchester, Umbro knows the Northern Quarter’s music scene inside out. Teaming up again with long-time collaborator Chris Baker, we delivered a two-part campaign celebrating the people and venues that keep it alive.
For the SS25 product launch, we focused on real people and real stories. Teaser films and lookbook photography featured local talent who knew the area and naturally wore the clothes, giving the campaign an effortless, authentic vibe.